SME5Q is our discussion forum with various industry leaders, where we ask five thought-provoking, brand-related questions about their areas of expertise.

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SME 5Q sat down with ESPN Senior Vice President of College Sports Programming Burke Magnus to discuss the collegiate sports landscape. Magnus has been one of the most influential decision-makers in the collegiate sports landscape as conferences and teams vie for valuable broadcast time. His experience and expertise give viewers an inside glance at the future of broadcast and the collegiate sports landscape.


Burke Magnus has been the Senior Vice President of College Sports Programming at ESPN since March of 2008. Magnus is responsible for the strategic direction of college football, basketball and NCAA championships throughout the various ESPN platforms. Magnus is also responsible for acquiring and scheduling programming across all of ESPN’s platforms as well as managing ESPN’s relationships with college rightsholders.


Thanks to the guidance of Magnus, men’s college basketball ratings increased over multiple consecutive seasons. He was also influential in the introduction of new programming such as Bracket Buster Saturday and College GameDay (basketball version). In 2006, Magnus was named to the Sports Business Journal Forty Under 40, honoring the most promising young executives in sports business under the age of 40.