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The #TWENTY5 Countdown

July 22nd, 2014

OK... we've got something major going on here at SME. It's kind of a big deal. Like, twenty-five years-in the-making BIG DEAL.

 

No, we don't have many leather-bound books, nor does our office smell of rich mahogany, but it definitely reeks of creative and strategic brilliance. Because, for the past twenty five years, we've been working and rocking some of the biggest brands in sports and entertainment. And that's why, for the rest of 2014, we're gonna celebrate by sharing some of our most epic (and sometimes ridiculous) agency and client moments...

 


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The #TWENTY5 Countdown - Miami Marlins

July 22nd, 2014

Remember when the Miami Marlins ditched their Florida title and switched up their colors, logo and stadium? Well, guess who was called to turn them into the “Coolest Team Ever”? These guys. In 2012, SME rebranded the Marlins to ball out with South Beach flavor and become the team we know and love today. In tribute to our #TWENTY5 campaign, check out this awesome piece of work.

 

 

Learn More About #TWENTY5 Here!

 


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Northern Arizona University Athletics Launches its New Brand with SME

June 26th, 2014

This spring SME launched a new brand for the Northern Arizona University Lumberjacks. The brand was built on developing a deep understanding of the values that the University and its community hold true. “Our creative vision for Northern Arizona University Athletics was not just to develop an identity that represented a fantastic program but rather one that embodied the spirit of an entire region,” said SME’s Chief Creative Officer Ed O’ Hara.


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