On the heels of UMass Lowell’s acquisition of the Paul Tsongas Arena, SME steps in to position the facility as the region’s premier entertainment destination.

SME re-branded the venerable Paul E. Tsongas Arena to better reflect the University of Massachusetts’s new status as owner/operator of the facility. The new Tsongas Center logo featured a shooting star icon, which influenced a graphics program extending to an array of applications in and around the facility.