Alan Taylor Communications seeks a global brand and market position to represent its appealing and unique client-partner philosophy.

SME was engaged to help reposition the Alan Taylor Communications brand and articulate the new direction of the firm, moving from a public relations agency to a strategic brand-building consultancy. The resulting name change to Taylor and the firm’s bold, new iconic identity symbolized the core ideas behind the brand—strength, stability, passion and global reach. Partners in Moving Brands Forward serves as Taylor’s new communications platform and denotes its unique client partner philosophy.