With a brand new website design, SME puts a modern twist on “The College That Built Manhattan”. With over 150 years experience in educating tomorrow’s leaders, Manhattan College is one of New York’s most venerable and traditional institutions. So when it came time to translate their mission to millennials, they turned to SME. Through a series of bold new promises, Manhattan College creates high appeal to prospective students and donors – appeal that is in lock step with the Lasallian Catholic values the school is founded upon. The new Manhattan College brand voice and website are the result of extensive internal and external research and debuts a new Manhattan College logo, a distinct and engaging visual vocabulary, a mobile-optimization and dynamic social media platforms on Twitter and Facebook.