SME and University of Texas at Arlington – Branding a New Level of Fan Experiences

Company Updates

The University of Texas at Arlington has engaged SME for an athletics facility brand evolution project. SME will create a unified messaging platform as well as a progressive look and feel for UT Arlington’s new state of the art athletic facility - The College Park Center. Initial engagement will be based on insight from key conference stakeholders and will extend to digital, social and traditional consumer engagement.