A university on the rise taps SME to position it as the next great higher education brand.

Quinnipiac University, an institution sustaining rapid growth since 2001, appointed SME to re-brand the institution and engage the university and community under one brand message. SME developed Quinnipiac Rising, a communications platform that emphasizes the university's ability to support continued advancements, to become a driver for business choices, decisions and partnerships and to communicate it as a differentiated higher education experience.