The “Jewel of the CUNY System” seeks a new brand identity and logo to remain successful in an ever-competitive collegiate marketplace.

Queens College, a proud member of the CUNY system, tapped SME to evolve its brand identity and develop a contemporary, aspirational message. SME delivered the campaign Meet Your Future, which reflected Queens College's offering of an elite education for a great value. The campaign was a winner in Higher Education Marketing Report's 25th Annual Educational Advertising Awards.