BrandON™
Unlocking the Power of Brands
BrandON™ is an award-winning brand development process that uncovers a brand’s point of difference in its marketplace and sets actionable goals for the brand building process.
A brand is more than a word or logo. It is the beginning of a conversation.
SME’s trademarked BrandON™ process unlocks the full potential and power of brands. It tracks brand DNA and maps a blueprint for the future behavior of an organization based on a unique position in the marketplace.
LEVEL 1: LISTEN
LEVEL 2: DEFINE
LEVEL 3: EXPRESS
LEVEL 4: ENGAGE
AUDIT, INSIGHTS, TRENDS, INTERVIEWS, SURVEYS, BENCHMARKING, BEST PRACTICES
The Listen phase is an ongoing opportunity to understand and absorb the brand’s relevant universe, researching best practices, benchmarking the brand, and conversing with leadership, staff, partners and customers.
STRATEGY, POSITIONING
The Define phase identifies the clear, compelling and ownable attributes that will set the brand apart, delivering a grand strategy that inspires all future company behaviors.
NAME, TAGLINE, LOGO PROGRAM, MESSAGING, INTERACTIVE, GRAPHIC LOOK TOOLS, BRAND STANDARDS
In the Express phase, the brand’s strategic foundation blossoms into a complete brand identity program of compelling, strategic expressions. The new brand position comes to life visually and aesthetically.
ROLL-OUT STRATEGY, HUMAN RESOURCES SUPPORT AND TRAINING, MEDIA PLANNING, ADVERTISING, SOCIAL MEDIA STRATEGY
The Engage phase activates an action plan that transforms every stakeholder who is in contact with the brand into an evangelist of the new brand philosophy.