Parrish Art Museum partnered with SME to develop a new messaging platform and engagement strategy for its newly designed Hampton facility.

The Parrish Art Museum partnered with SME to develop a messaging platform that articulated its unique, Herzon & de Meuron-designed facility and its special collection of American art.

SME developed official marketing and fundraising collateral that showcases Parrish's vision and culture as well as its dedication to the arts and the Hamptons community. The partnership also included the development of bus wraps for the Hampton Jitney fleet, which features work from William Merritt Chase's 1898 "The Bayberry Bush (Chase Homestead in Shinnecock Hills) to commemorate the Parrish Art Museum's Spring 2012 opening at the new facility.