The Coolest Ballpark Ever! will open in Miami for the start of the 2012 MLB season.

In advance of that historic moment and to help sell an exciting assortment of seating options, a new campaign has been developed by SME that activates all that is hip and cool about the new home of the Marlins. Color, sea, sun and sky; Miami lifestyle, fashion and nightlife, celebrity, the food, the music and diversity will all point towards unbelievable, authentic Miami experiences that await fans, partners and sponsors at New Marlins Ballpark.