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New Era Pinstripe Bowl
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    GOTHAM'S NEW GRIDIRON
    The New York Yankees, Yankee Stadium and New Era have partnered with SME to develop a powerful new brand identity system for the New Era Pinstripe Bowl.
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Ted Leonsis Lisa Baird Alexi Lalas Tod Leiweke

WE BUILD
BRANDS

that stand apart in the marketplace, enhance brand value and create deep, lasting connections with consumers and partners.

© SME, Inc. 2010
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