NASCAR Media Group (NMG), a world-class creator and producer of innovative media solutions, engaged SME to help craft its long-term, brand-based communication strategy and develop sales & marketing tools to excite prospects about partnering with NMG for all of their media needs. Working with NMG leadership, SME delivered the brand positioning and tagline Innovation at Every Turn to communicate NMG’s core business benefit. The new positioning, which also includes a re-structuring of NMG’s public-facing business services, will drive a series of diverse sales initiatives, including printed brochures, interactive engagement tools and digital marketing campaigns.