Florida Marlins Change Name, Logo and Colors
The Florida Marlins have unveiled a new name, logo, colors and uniforms to commemorate their move from Sun Life Stadium in Ft. Lauderdale to Little Havana in Downtown Miami. The new look, produced by SME, will debut at New Marlins Ballpark for the start of the 2012 Major League Baseball season. The team has been renamed the Miami Marlins and through its new, differentiated team brand identity, seeks to honor it’s new home in one of the worlds greatest, diverse and most exciting cities – all in a cool, state of the art, baseball-centric new venue.
The new primary mark features a sleek, iconic marlin image swirling around an art-deco influenced M - a symbol for both the city name as well as its nickname. A new color palette has been selected with input from season ticket holders and fans of the team. The teal has been replaced with the colors of Miami – Ocean Blue, Sun Yellow and Red-Orange.
A distinguishing feature of the new uniform presentation is presence the word MIAMI arching across the front of both the white home and light gray road uniforms. This is the first time in modern Major League Baseball history that the city name appears on the front of a home jersey and illustrates the franchises commitment to it’s new city and “The Gateway to the Americas”.
The alternate jersey is Marlins Red-Orange and presents the word MARLINS across the front. Completing the uniform collection is the black batting practice jersey, which again features the home city name – MIAMI.
This is truly a historic time for the Marlins organization and represents the start of a bright new future.
