The glamour girls of the Miami Dolphins seek to package themselves as the irresistible spirit troupe of South Florida.

The Miami Dolphins hired SME to align the Miami Dolphins Cheerleaders brand with the parent organization in a way that best personified them and their alluring, active South Florida lifestyles. SME successfully re-branded the Cheerleaders by creating a fresh and fun identity program that showcases the girls’ dynamism and peppy attitude. The new brand spearheaded the group’s entry into a host of new business and licensing opportunities, allowing the Girls On The Go to extend their spirit to every corner of the map.