Manhattan College
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    DELIVERING ON THE PROMISE

    SME is proud to introduce an invigorating rebrand of Manhattan College, a small college with a rich and storied history.

    The brand essence centers around the Promise of Manhattan College...years of tradition and Lasallian Value and of course the inspiring lifestyle and opportunities presented by the easily accessible New York City. The results were a perfect fit for this Roman Catholic liberal arts College, balancing a bold, traditional look with millennial appeal.

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    Manhattan College Athletics
    A fresh look of the MC Athletics logo was created in conjunction with the new materials to coincide with the forward direction of the new brand. SME further helped Manhattan College mine their rich tradition by introducing the Jaspers wordmark, bringing their distinctive 5-point Lasallian star into visual play, and recharging their iconic “M” for a new generation of athletes, alumni and fans.
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