The LPGA tees up a contemporary brand refresh to reflect its global, future-looking status.

As the LPGA continued to grow and compete on the world stage for fans, partners, sponsors and media attention, a dynamic visual identity was required to better express brand direction. The LPGA partnered with SME to develop a refreshing new logo program, aimed at conveying the power, energy, diversity and global reach of the LPGA and its member golfers.