Now entering SME’s fifth year of partnership with Churchill Downs and the “Best Two Minutes in Sports,” we had the unique opportunity to express the storied tradition of the famous Kentucky Derby and Kentucky Oaks with a vibrant, contemporary design vision for the events’ 139th year. The thrill of horseracing’s biggest events is harnessed with bold color and iconography, showcasing a power and passion known to race-goers worldwide.
Inspired by the forward stretch of a horse striving for the finish line, the new Kentucky Derby 139 mark seeks to encompass the excitement and bated breath of those last few seconds.
The timeless and iconic stargazer lilly is featured in Kentucky Oaks’ new 139 mark, adding a finesse of femininity to the classic filly competition’s ever-evolving brand.
