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Kentucky Derby 138
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    BRANDING THE GREATEST TWO MINUTES IN SPORTS™
    A Spring classic is renewed. Churchill Downs partners with SME to produce the Kentucky Derby 138 and Kentucky Oaks marks, combining a neoclassic look and feel with contemporary influences.
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    A CELEBRATION OF ELEGANCE AND PURPOSE
    The Kentucky Oaks brand personifies femininity and strength with the coveted garland of lilies, making this “party with a purpose” one of the most iconic sports and entertainment experience.
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Ted Leonsis Lisa Baird Alexi Lalas Tod Leiweke

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