Oscar De La Hoya, one of the most recognized boxing personalities in the world, aims to dominate in the marketplace as he did in the ring.

Golden Boy, the promotion company of boxing legend and entrepreneur Oscar De La Hoya, engaged SME to refresh its brand identity and to fully convey all aspects of the company – promotional services, event creation, management, financial services and philanthropic endeavors. The new identity program helped position De La Hoya as an international brand, truly transcending the sport of boxing and extending the brand into the future.