A non-profit at the forefront of genetic disease research takes its organization to the next level with a forward-looking brand identity and awareness campaign.

The Genetic Disease Foundation partnered with SME to bring a cohesive graphic look to its brand identity, website, advertising and outreach materials. SME developed a forward-looking suite of iconography, highlighted by a “harmonic” DNA double-helix, to bring to life the institution’s innovations and vision. The clean and fluid graphic look extended to the organization’s Know Your Genes campaign, communicating GDF’s vision of a stronger, more self-aware society upon impact.