The Big Sky Conference have awarded SME the 2012 rebranding, advertising and marketing contract to conduct significant research and creative development to create new branding, positioning and advertising for the athletic conference, and its nine member schools. Design, messaging, digital, advertising, and social media outreach are all being implemented. Additionally, the new branding will extend to a celebration of the upcoming anniversaries of the Big Sky Conference in which SME will create advertising and social media campaigns.