America East Conference Chooses SME

Company Updates

SME was selected by the America East Conference to conduct qualitative and quantitative research aimed at uncovering unique attributes of the brand. The macro-goal is to use the research findings to fuel growth of the conference, better inform the definition of the brand and aid in the development of a brand strategy that better differentiates to fans, student athletes, partners, potential members and the media.

 

http://www.americaeast.com/



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