SME5Q is our discussion forum with various industry leaders, where we ask five thought-provoking, brand-related questions about their areas of expertise.

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Alejandro Agag, as CEO of Formula E Holdings, oversees the development and operations of the newly formed Formula E Global Championship. The races, taking place in city centers around the world, will feature newly developed high performance electric cars capable of reaching speeds of more than 200 mph, with the first race scheduled for 2014 and multiple races to take place in the U.S.

Agag began his professional career in Spanish politics in the 1980's and was later elected a Member of European Parliament serving as a prominent voice throughout Europe. In 2002 Agag moved to London to form a telecom, energy, and media consultancy firm and soon expanded into financial advisory and fund management, establishing Addax Capital. In 2007, the Financial Times named him as one of the 10 “shakers and movers” of the Spanish economy, and he was described as a “political hopeful, economist, banker and indefatigable dealmaker”. The follwoing year GQ Magazine elected him Spanish “Businessman of the Year.”

Agag immersed himself in sport acquiring the Formula One television rights for Spain, playing a key role in the expansion of Formula One in Spain. Being so heavily involved in the business side of Formula One, Agag went on to secure some of the largest sponsorship deals in the sport to date. As owner of the Barwa Addax Racing Team, Agag realized more success winning the GP2 Series Championship in 2008 and placing second in 2009. Additionally, Agag, along with partners including Bernie Ecclestone, purchased the English football club Queens Park Rangers. While serving as Chairman, the club completed their four year plan in gaining promotion to the English Premier League in 2011.