ABOUT

WE BUILD BRANDS™ that stand apart in the marketplace, enhance brand value and create deep, lasting connections with consumers and partners.

Your brand may have just a moment—a split second—to leave an impression.

What is your hello?
To determine how your brand will interact with your target audience, we investigate its potential in order to answer the following three questions in the most powerful way possible:

How is your brand different?
Your brand will hold a unique place in the customer's mind.

How is your brand better?
This is how your brand will deliver upon a promise of quality.

How will your brand stand apart?
Your brand must separate from the crowd innovatively and consistently.

“Our history is our future.“

"For over 20 years, SME has been very fortunate to have worked with some of the greatest brands in the world. As the branding conversation continues to evolve towards digital engagement and greater differentiation, our depth of experience and excellence will serve our clients well and help build brands that better stand apart and engage consumers in new and innovative ways."

Ed is a founding partner and Chief Creative Officer of SME. His creative vision and strategic philosophy continue to drive the everyday direction of SME’s work and culture. Ed’s constant eye to the emerging and future trends in branding and design is complemented by his fundamental belief that informed strategy builds the strongest brands.

Ed is a dynamic and collaborative leader, holding seats on both the National Sports Marketing Network Executive Board and the Queens College Business Advisory Board. He is a renowned media resource for branding, with appearances and quotes on the following media outlets: CNN, MSG Network, The New York Times, The Wall Street Journal, Brandweek, ESPN The Magazine, Sports Business Journal and Sports Business Daily.

His donation of branding services to organizations like the Genetic Disease Foundation, America SCORES, Up2Us, the Ray Festa Foundation and the OSA Biodiversity Center in Costa Rica reflect his passion for philanthropic causes.

Ed lives with his wife and three sons in Centerport, New York.