/ Archive

Executing a Gap Analysis: Fill the Void, or Fall In

December 9th, 2013

A marketing exercise for entrepreneurs and Fortune 500's alikeAs a marketer, your challenge in obtaining consumers’ valuable time and money is to provide them with the right messages at the right time. Given the sheer amount of content that is out there, this should be viewed as a very delicate task. To do it properly you must analyze their decision-making process — the consumer journey — and determine how your communications stream fits in. Your aim should be focused on constructing a fully integrated ...

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Building the Future of Collegiate Marketing

September 10th, 2013

The newly formed partnership between IMG College and SME marks an exciting day in the world of collegiate marketing. With expanded creative offerings for current and potential IMG partners, colleges and universities across the country are now provided immediate access to a whole new spectrum of consumer, student and fan engagement possibilities.Imagine a collegiate landscape where both college athletics and academics work toward a unified brand message and exist within a system of aspirational values that nurture and promote ...

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SME Future Client Services Intern Stephen Yang's Stuff #InternDiary

August 8th, 2013

Most interns are the professional equivalent of a summer fling. You know them for a few brief, humid months, marvel over their Friday shorts-wear and heat-defying hair gel, but a year later you can barely recall their name. But not here at SME, here we take our relationships seriously.And so we keep a diary, because what better tribute to our short-term romance? Inspired by Y&R's #InternDiaries, our SME Future group decided the best way to memorialize their intern selves ...

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