SME SPEAKS

Campus Rewards: Using 'Consumer Loyalty' Apps in Higher Education

Posted on August 25th, 2010 under Higher Ed, Technology

 


Consumer loyalty rewards via those store-branded faux credit cards, weekly e-mails or punch-and-go cards are slowly becoming a thing of the past with the increasing power of the handy mobile devices we can’t seem to put down. 

 


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See, Feel and Smell Your Advertisements

Posted on August 4th, 2010 under Advertising, Consumer, Emerging, Technology

 

3D advertisements and augmented reality are popping up everywhere, allowing advertisers to broaden their capacity to market while engaging the consumers in a unique way.

 


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Nike: PR + Advertising Builds A Brand

Posted on July 26th, 2010 under Advertising, Consumer, Green, Sports

 


This summer’s world cup has been a platform for marketing some of the most prestigious brands in the world.

 

This is a guest post by our intern, John.  John is a May 2010 graduate of St. John's University where he received a B.S. in Marketing and was a point guard for the Red Storm.

 

 


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