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5 Ways To Build Your Brand For Generation Z

September 9th, 2014

At SME we pride ourselves on understanding our client’s target audiences. Whether it’s Gen Z social engagement, Millenial experiential activation or diving into a Gen X perspective for a mobile targeting campaign, having a well researched and in depth cognizance allows us to always be on our game.Check out our top 5 ways to build your brand for Generation Z in the deck below and give us a call to chat about how you can implement these ideas into ...


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Top 5 Trends in Fan Engagement for 2015

September 9th, 2014

What’s next?This is something we at SME have asked ourselves every day of our 25-year existence. The answer lies in creative inspiration and the fearless pursuit of the cutting edge. Our team of creatives and brand strategists strive to answer this question for every one of our clients. Check out our 5 key trends for fan engagement in 2015 below and give us a call to chat about how your brand can become a trendsetter and sharpen the cutting ...


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Executing a Gap Analysis: Fill the Void, or Fall In

December 9th, 2013

A marketing exercise for entrepreneurs and Fortune 500's alikeAs a marketer, your challenge in obtaining consumers’ valuable time and money is to provide them with the right messages at the right time. Given the sheer amount of content that is out there, this should be viewed as a very delicate task. To do it properly you must analyze their decision-making process — the consumer journey — and determine how your communications stream fits in. Your aim should be focused on constructing a fully integrated ...


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