Budweiser, the quintessential American beer (actually owned by InBev, a European company), will be releasing a newly styled can this spring in order to differentiate itself from the rest of the beer market. This new can will be bowtie shaped to match the iconic Budweiser bowtie logo. But brace yourselves fratboys; it will only be 11.3 ounces, so you will be missing out on a precious .7 ounces of ambery goodness. But if you think Anheuser-Busch is just doing ...

We’ve all heard the expression, coined by the late great “Bill” Shakespeare: “What’s in a name? that which we call a rose / By any other name would smell as sweet;” But would you really be as quick to inhale the pleasant scent of a Goosefoot Violet? While the real world examples may not be as starkly ridiculous as that, in branding the right name acts as the foundation for all future efforts and can either aid or hinder. The ...

The collegiate sports conference landscape has undergone quite a bit of transition in the past decade. It seems no conference has been safe from realignment. Collegiate conferences originated as ways of like-minded, geographically close universities to form relationships and compete inter-scholastically. Now, conferences are no longer prohibitively restrained by distance and are growing spatially larger and larger. This produces the question of how can a conference of seemingly unrelated schools be united? How can schools on opposite ends of the ...