Ed O’Hara
Paul Sewards
Kenny Crawford
Michael Cassady
Mike Hemingway
Benjamin Chong
Kristian Henschel
Richard Menase
John Greenberg
Zach Kelly
Kevin King
Soojeong Son
Kerry Paul
Mark Migliorelli
Justin Wright
Wes Henstock
Conor O'Flaherty
Danny Torres
Charley Graber
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The SME process begins with a meeting between leadership in order to establish teams and functions, set objectives, map the development process and respective needs, discuss barriers/ opportunities and articulate expected outcomes.
The Listen phase is an opportunity to understand and absorb the brand’s relevant universe through the extensive use of primary and secondary research.
The Define phase identifies the clear, compelling and actionable attributes that will set the brand apart, delivering a grand strategy that inspires all future communications activities.
In the Express phase, the brand’s strategic foundation blossoms into a complete communications plan of compelling expressions.
The Engage phase activates the newly developed communications plan to fully engage the target audience in open dialogue.