WE BUILD BRANDSTM that stand apart in the marketplace, enhance brand value and create deep, lasting connections with consumers and partners.

Process

Assess

  • Project Assessment
  • Needs Analysis
  • Objectives

The SME process begins with a meeting between leadership in order to establish teams and functions, set objectives, map the development process and respective needs, discuss barriers/ opportunities and articulate expected outcomes.

Listen

  • Brand Audit
  • Market Insights & Trends
  • Competitor Analysis
  • Qualitative Research
  • Quantitative Research
  • Benchmarking

The Listen phase is an opportunity to understand and absorb the brand’s relevant universe through the extensive use of primary and secondary research.

Define

  • Brand Essence
  • Benefit Development
  • Identity
  • Strategy
  • Positioning
  • Marketing Planning
  • Media Planning

The Define phase identifies the clear, compelling and actionable attributes that will set the brand apart, delivering a grand strategy that inspires all future communications activities.

Express

  • Creative Execution
  • Print Production
  • Digital Production
  • Radio Production
  • TV Production
  • Outdoor Production
  • Experiential Marketing
  • Media Buying

In the Express phase, the brand’s strategic foundation blossoms into a complete communications plan of compelling expressions.

Engage

  • Conversation Management
  • Campaign Tracking
  • Social Media Monitoring
  • Social Media Engagement

The Engage phase activates the newly developed communications plan to fully engage the target audience in open dialogue.