SME Branding | We Build Brands

The SME process begins with a meeting between leadership in order to establish teams and functions, set objectives, map the development process and respective needs, discuss barriers/ opportunities and articulate expected outcomes.

Listen

Brand Audit
Market Insights & Trends
Competitor Analysis
Qualitative Research
Quantitative Research
Benchmarking

The Listen phase is an opportunity to understand and absorb the brand’s relevant universe through the extensive use of primary and secondary research.

Define

Brand Essence
Benefit Development
Identity
Strategy
Positioning
Marketing Planning
Media Planning

The Define phase identifies the clear, compelling and actionable attributes that will set the brand apart, delivering a grand strategy that inspires all future communications activities.

Express

Creative Execution
Print Production
Digital Production
Radio Production
TV Production
Outdoor Production
Experiential Marketing
Media Buying

In the Express phase, the brand’s strategic foundation blossoms into a complete communications plan of compelling expressions.

Engage

Conversation Management
Campaign Tracking
Social Media Monitoring
Social Media Engagement

The Engage phase activates the newly developed communications plan to fully engage the target audience in open dialogue.

Ted Leonsis Lisa Baird Alexi Lalas Tod Leiweke

WE BUILD
BRANDS

that stand apart in the marketplace, enhance brand value and create deep, lasting connections with consumers and partners.