LIGHTS,

CAMERA,

ACCELERATE!

The largest motor sports media facility in the country
seek to excite potential clients about their extensive
capabilities and state-of-the-art new headquarters.

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THE RUN FOR

THE ROSES

One of the most iconic sports entities in the world
seeks a quintessential brand to stand on multiple
platforms year-in and year-out.

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OPPORTUNITY

FOR ALL

The “Jewel of the CUNY System” seeks a new brand identity
and logo to remain successful in an ever-competitive
collegiate marketplace.

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WILD ABOUT

MINNESOTA

An NHL expansion team looks to connect with
hockey-hungry, outdoor-loving Minnesotans
through a groundbreaking new look.

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LACROSSE GETS

A 'HIP' CHECK

The national governing body of lacrosse seeks
to communicate with its teenage membership using
their own language and aesthetic.

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ABOUT

WE BUILD BRANDS™ that stand apart in the marketplace, enhance brand value and create deep, lasting connections with consumers and partners.

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PROCESS

SME’s trademarked BrandON™ process unlocks the full potential and power of brands. It tracks brand DNA and maps a blueprint for the future behavior of an organization.

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SME DIGITAL

SME’s brand-building philosophy integrates the interactive realm, from digital strategy to social media planning to video production.